Calendar of Events

Clients

BBC's diverse client portfolio covers locally-focused programs as well as multi-market national campaigns, and spans a variety of industries including:

Entertainment/Special Events

The Nederlander Company/Fisher Theatre: (BBC client since 1999); Manage media relations for major theatrical productions at both The Fisher Theatre and Masonic Temple Theatre, in Detroit.
The Detroit Institute of Arts: Handled media relations and publicity for the $158 million renovation and grand opening of the new DIA in November 2007.
Comerica CityFest (formerly Comerica TasteFest): Managed and implemented media relations activities to promote one of Detroit's most popular food and music street festivals held in Detroit's New Center Area.
Art & Apples Festival 2003-2006: Orchestrated a full-scale, regional publicity plan for one of the country's leading fine art fairs, held annually in Rochester, MI. Surpassed previous attendance record by more than 50 percent.
Cirque du Soleil: Created and implemented a publicity campaign for the Detroit engagement of "Saltimbanco".
Motown Historical Museum 20th Anniversary Gala: Provided media relations counsel and drafted press kit materials.
Barnum's Kaleidoscape: Managed all media relations for the Detroit engagement of this new family entertainment production by Kenneth Feld, of Ringling Bros. and Barnum & Bailey Circus fame.
The Fox Theatre: Developed and implemented the local and national publicity programs for the restoration and re-opening of Detroit's historic Fox Theatre.
Circus Royale at the Fairgrounds: Coordinated the 2002 publicity campaign for this new family circus at the Michigan State Fairgrounds.
Hiram Walker & Sons
: Conducted local media relations campaigns for Hiram Walker's "Culinary Showcase" at major food festivals in Chicago, Detroit, Hartford and Orange County.
Chapman House Holiday Open House & Benefit Preview Party 2003: Implemented a local publicity plan to showcase holiday décor trends at this classic Rochester home store, while raising money for Paint Creek Center for the Arts.

Automotive

Audi Presents "Streets of Tomorrow": Created and managed local, regional and national media relations campaign for Audi's first consumer ride and drive to launch the new Q7 using PRConsultants network in ten major U.S. markets.
North American International Auto Show (Detroit): Assisted with national media relations including network TV morning shows ("Today", "GMA"); secured regional radio interviews for show chairmen.
Chevrolet Avalanche "Ultimate Challenge Tour": Coordinated publicity for this cross-country 15-city tour to introduce the new Chevy Avalanche and raise money for Students Against Violence Everywhere (S.A.V.E.).
Urban Science: Provided media relations support to this global automotive consultant and analyst of retail sales channels.
Omnipoint Communications Mobile Office Test Drive: Project manager for media test drive of a Lincoln Navigator outfitted with PCs and wireless tech—the ultimate mobile office—at the 2000 North American International Auto Show.
Denso International North America: SAE 2000, 2002 and 2003: Developed and conducted media relations campaigns to secure media attendance at Denso's SAE 2000 and 2002 news conferences; coordinated follow-up interviews and press kit distribution.
Ford Motor Company: Managed trade show participation and promotion for Ford's alternative fuel vehicle division.
AM General/HUMMER: Managed media relations for a week-long, media "ride and drive" in HUMMERs following the original route of the Baja 1000. Coordinated the news conference to introduce the first gasoline-powered HUMMER at the 1995 North American International Auto Show.
Chevrolet Geo Metro "EconoRun": Created and managed the national media relations campaign for Chevrolet's Geo Metro EconoRun, a cross-country student road rally for college scholarships.
Prince Automotive: Developed and implemented the strategic media relations program for the launch of "The AutoLink System", one of the first automotive navigational, safety and communications systems developed by Prince, SkyTel and Motorola.

Retail & Consumer Products

Blockbuster Inc.: (BBC client since 2003); Coordinate metro Detroit media relations activities, radio promotions, store events and the launch of new products and services, including Game Rush®.
7-Eleven, Inc.: (BBC client since 2000); Create and implement promotional campaigns in local markets to support national programs; coordinate event logistics and publicity efforts for new store grand openings.
Cold Stone Creamery: Implemented media relations campaigns to support seasonal sales promotions; provided recommendations for community event sponsorships.
vitaminwater/glacéau: Developed, pitched and placed news stories to locally promote glacéau's vitaminwater as a healthy beverage alternative. Orchestrated the local publicity campaign for "vitaminschool", a national recipe contest to create a healthy school lunch.
Wal-Mart: Created consumer awareness campaign for Medicare Part D educational seminars at stores, media relations outreach, pharmacist presentations at assisted living facilities.
Best Buy: Managed customer "Reward Zone" events at multiple stores in Michigan.
Krispy Kreme Doughnuts: Researched and executed public relations activities for the Detroit area franchisee. Efforts focused primarily on community event sponsorships and participation, as well as media relations.
Kmart Corporation: Coordinated media relations projects for various community affairs programs, including Kmart Kids Race Against Drugs (recipient of the 1999 IABC Renaissance Award of Honor and nominee for a 1999 Emmy Award) and the annual Needy Children's Holiday Shopping Spree.
Laura's Bridal Collection: Created a publicity campaign focused on new trends in bridal dresses to promote this family-owned, couture bridal salon.
Chapman House Holiday Open House & Benefit Preview Party 2003: Implemented a local publicity plan to showcase holiday décor trends at this classic Rochester home store, while raising money for Paint Creek Center for the Arts.
Northpointe (home remodeling): Developed and executed a media relations campaign for this top-end home remodeling company to generate awareness for its new name and new focus on the retail customer.
Iams Pet Food: Publicized informational clinics on proper pet nutrition lead by Iams' vets following a major pet food recall.
Pampers Kandoo™ Kids Bath Products: Created radio promotions to generate consumer awareness for new line of kids' bath products.
Luvs Diapers: Created a media relations campaign and coordinated radio promotions to re-launch the Luvs diapers brand; worked with Detroit chapter of Mocha Moms.

Corporate & Business-to-Business

Warner Norcross & Judd, LLP: (BBC client since 2003); Assist with strategic planning and media relations for the Detroit office of this Grand Rapids-based law firm.
TEC Detroit: Publicized TEC events, member surveys and members' success stories; also created a TEC Member Media Guide.
Inforum (formerly Women's Economic Club of Detroit): Orchestrated a media relations campaign to publicize the results of a bi-annual survey on women's leadership at Michigan's top 100 companies.
Urban Science: Provided media relations support to this global automotive consultant and analyst of retail sales channels
Christian Memorial Cultural Center: Event planning and implementation for a two-day Open House to commemorate the completion of a state-of-the-art, 40,000 square foot mausoleum. Developed and executed a media relations campaign to promote the new facility.
Comerica Bank/The Detroit Tigers—Comerica Park: Orchestrated the news conference to announce the purchase of naming rights, and unveil the first renderings of the new stadium. Recipient of the 1999 IABC Renaissance Award of Excellence.
General Motors Corporation: Coordinated a news conference with GM Chairman Jack Smith and Detroit Mayor Dennis Archer to announce a proposed plan for the future of the Renaissance Center, the historic GM Building, and downtown economic development.
Kelly Services: Conducted a national media relations campaign for the 50th anniversary of Kelly Services.
Boulder Lakes Golf Club: Developed and executed a public relations campaign to generate awareness for a three-year renovation and name change of this private, championship golf club in Macomb County.

Non-Profit/Fundraising Events

The Detroit Institute of Arts: Handled media relations and publicity for the $158 million renovation and grand opening of the new DIA in November 2007.
Comerica CityFest (formerly Comerica TasteFest): Managed and implemented media relations activities to promote one of Detroit's most popular food and music street festivals held in Detroit's New Center Area.
Art & Apples Festival 2003-2006: Orchestrated a full-scale, regional publicity plan for one of the country's leading fine art fairs, held annually in Rochester, MI. Surpassed previous attendance record by more than 50 percent.
Kmart Corporation: Coordinated media relations projects for various community affairs programs, including Kmart Kids Race Against Drugs (recipient of the 1999 IABC Renaissance Award of Honor and nominee for a 1999 Emmy Award) and the annual Needy Children's Holiday Shopping Spree.
Junior League of Detroit Designers' Show House 2000 & 2002: Developed and implemented full-scale public relations programs to promote the League's Show Houses.
Motown Historical Museum 20th Anniversary Gala: Provided media relations counsel and drafted media materials for press kit.
BARAT Child & Family Services "Jazzy Afterglow" 2001: Orchestrated the publicity campaign to raise awareness for this annual fundraising event starring Alexander Zonjic and Angela Bofill, following the Charity Preview event at the Detroit North American International Auto Show (NAIAS)
Chapman House Holiday Open House & Benefit Preview Party 2003: Implemented a local publicity plan to showcase holiday décor trends at this classic Rochester home store, while raising money for Paint Creek Center for the Arts.

Restaurant/Hospitality

Marriott International, Inc.: (BBC client since 2005); Perform news media relations projects for the Midwest Region of this leading worldwide hospitality company.
Cold Stone Creamery: Implemented media relations campaigns to support seasonal sales promotions; provided recommendations for community event sponsorships.
The Press Box: Developed and executed a grand opening publicity plan for this upscale sports bar in downtown Royal Oak.
California Pizza Kitchen: Created and implemented radio promotions for new store openings in Ann Arbor and Livonia, Mich.

High-Tech/Website Launches

XM Satellite Radio: Coordinated a local market media tour to launch the Samsung Helix and Pioneer Inno, XM/MP3.
Omnipoint Communications: Project managed Omnipoint's WAVE Vehicle Media Ride & Drive at the 2000 North American International Auto Show.
Comerica Bank "Home ATM": Orchestrated a "hands-on" news conference to announce the launch of Comerica's first online banking service; attending reporters were seated in front of PCs to demo the service, while out-of-town media were patched in live via teleconference and sent demo CD-ROMs.
Homescape.com: Handled national media relations for the launch of www.homescape.com, a comprehensive residential real estate web resource.
bankave.com: Developed and implemented a local media relations campaign for the launch of www.bankave.com, an auction-style online service for the purchase of certificates of deposits.

Health Care

Blue Amber Medical Spa & Wellness: Currently implementing a publicity campaign to launch this new medical spa in West Bloomfield.
LivLite Surgical Weight Loss Program: Handled Detroit-area media relations for this national surgical weight loss program (bariatric surgery).
Wal-Mart: Created a consumer awareness campaign for Medicare Part D educational seminars at stores, media relations outreach, pharmacist presentations at assisted living facilities.
vitaminwater/glacéau: Developed, pitched and placed news stories to locally promote glacéau's vitaminwater as a healthy beverage alternative. Orchestrated the local publicity campaign for "vitaminschool", a national recipe contest to create a healthy school lunch.