Event Planning • Media Relations Campaigns • Publicity
Public Relations • Promotions • (248) 651-4858
Calendar of Events
Public Relations • Promotions • (248) 651-4858
Case Studies
Proving Your Case to the Media
- Challenge:
- To increase media awareness of the metro Detroit office of Warner Norcross & Judd, a large Grand Rapids-based law firm.
- Solution:
- A quarterly media e-newsletter, Legal Perspectives, was created by BBC to pitch hot legal issues and offer spokespersons to comment on those issues. Regular distribution of news releases is also part of the ongoing media relations strategy.
- Results:
- Since BBC was retained, metro Detroit news coverage about WNJ has dramatically increased. From 2005 to 2006, WNJ increased media hits by 55 percent which included print, radio, TV and the internet.