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Case Studies

How To Shine without a Star!

Challenge:: As one of Detroit's major theatres and in competition with a host of other entertainment options, the Fisher Theatre strives to get as much publicity as possible for each of its shows—even those without a star—to pull in an audience.
Solution:: BBC utilizes its solid relationships with the news media and provides them with creative story and interview opportunities to obtain media coverage.
Results:: Undoubtedly, every entertainment event managed by BBC achieves maximum public relations exposure in both print and broadcast.

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