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Taking a Trip Back in Time to Celebrate a 75th Anniversary

Challenge:: To celebrate The Dearborn Inn's 75th anniversary while creating awareness of its rich history and prominence in the community.
Solution:: BBC worked with The Inn to create a free family-friendly ice cream social for the public that showcased both the heritage of The Inn as well as its modern day appeal. A 1931 theme was incorporated throughout the event which included movies from that year as well as a classic car show.
Results:: The event garnered extensive coverage by print and broadcast media. The public turnout was tremendous—twice as many people than had been expected!

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