Brendy Barr Communications - Public Relations Agency, Detroit

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Brendy Barr Communications (BBC) specializes in consumer, entertainment and lifestyle public relations. Naturally, as a Detroit area PR firm, we also have deep roots in the auto industry. From retail to restaurants, banking to beverages, and hotels to home remodeling, we've orchestrated local, regional and national PR campaigns in just about every market sector. We've launched all kinds of new products, and excel at special event publicity. Seriously, we've publicized everything from museums to mausoleums. We are highly creative, deliver flawless execution, offer very competitive rates and are focused on client service... ...so what can we promote for you?

marriott

fisher

dia

7-eleven

About
About UsBrendy Barr Communications was founded in 1999 by Detroit PR veteran Brendy Barr.The majority of BBC's client work is project-based, focusing on publicity for entertainment attractions, new product introductions, fundraising events and grand openings. We use both traditional and social media relations to promote our clients' messages. BBC also maintains a roster of retained clients who have ongoing promotional needs.

news media

News media relations

• Local, regional and national campaigns

• News conferences

• Media tours

• Press kit creation and production

• Social news releases

• Photo journalism

• News wire service distribution

• Media contact list creation

• Blogger outreach

• Public Service Announcements

WXYZ-TV 7 Interview

special events

Special Events and Grand Openings

• Conceptual creation

• Event planning and coordination

• Venue and vendor research and management

• Event staffing

• Marketing and publicity

• Media sponsorship procurement

• Community relations

7-Eleven Free Slurpee Day Event 2011 Southfield, MI.mp4

marketing

Social Media Management

• Social media page creation (Facebook, YouTube, LinkedIn, etc.)

• Social media page maintenance and monitoring

• Online reputation management

• SEO news releases

• Social media news release creation

• Blogger and online community outreach

web 2

Media Spokesperson Training

• Customized individual or group sessions

• On-camera interview practice, video playback and critique

• Emphasis on how to prepare for and conduct interviews

• Key message development and practice

website

Product Launches

• News media relations

• Product sample and coupon distribution

• Creation and execution of product sampling or demo events

• Trade/consumer show exhibitions

• Creative support

video

Additional Expertise

• Value-added radio promotions

• Strategic PR and crisis counseling

• Brochure creation and copywriting

• Video production

• Original website design and copywriting

• Print, broadcast and online advertising

advertising

Advertising services

• print and broadcast creative development

• ad buying

news media

special events

marketing

web 2

website

video

Clients

Clients BBC's diverse client portfolio covers locally-focused programs as well as multi-market national campaigns, and spans a variety of industries including:

Entertainment

Automotive

Retail - Consumer Products

Corporate

Non-Profit

Restaurant

High-Tech

Health Care

Results Brendy Barr Communications has created successful PR campaigns for clients in a wide range of industries with a variety of communications challenges.

Entertainment Broadway In Detroit/Fisher Theatre (BBC client since 1999)Manage media relations for all productions presented by Broadway in Detroit, including those at the Fisher Theatre.The Detroit Institute of ArtsHandled media relations and publicity for the $158 million renovation and grand opening of the new DIA in November 2007.Comerica CityFest (formerly Comerica TasteFest)Managed and implemented media relations activities to promote one of Detroit's most popular food and music street festivals held in Detroit's New Center Area.Art & Apples FestivalOrchestrated a full-scale, regional publicity plan for four consecutive years for this renowned fine art fair held annually in Rochester, MI. Cirque du SoleilCreated and implemented a publicity campaign for the Detroit engagement of "Saltimbanco."Motown Historical Museum 20th Anniversary GalaProvided media relations counsel and drafted press kit materials.The Berman Center for the Performing ArtsAssisted with media relations and publicity for the Grand Opening Gala.Barnum's KaleidoscapeManaged all media relations for the Detroit engagement of this family entertainment production by Kenneth Feld, of Ringling Bros. and Barnum & Bailey Circus fame.The Fox TheatreDeveloped and implemented the local and national publicity programs for the restoration and re-opening of Detroit's historic Fox Theatre.Circus Royale at the FairgroundsCoordinated the publicity campaign for this new family circus at the Michigan State Fairgrounds.Hiram Walker & SonsConducted local media relations campaigns for Hiram Walker's "Culinary Showcase" at major food festivals in Chicago, Detroit, Hartford and Orange County.Chapman House Holiday Open House & Benefit Preview PartyImplemented a local publicity plan to showcase holiday décor trends at this classic Rochester home store, while raising money for Paint Creek Center for the Arts.MJR Digital CinemasCreate and execute publicity initiatives for this locally-owned chain of movie theatres, including the implementation of a PR campaign for the construction and grand opening of a new complex in Westland, MI.Walter P. Chrysler MuseumOrchestrated the PR campaign for the inaugural Walter P. Chrysler Legacy Gala, honoring Lee Iacocca, Jay Leno, Richard Petty and Virgil Exner, Sr.Arthritis Foundation, Michigan ChapterDeveloped and implemented media relations campaigns to publicize the charity's annual fundraising dinners and raise awareness for the mission of the organization. Hospice of MichiganProvided PR support for the Detroit premier of the award-winning documentary Except for Six produced by Hospice of Michigan.Detroit Film TheatreHandled PR for the opening premiere of The Last Mimzy; provided PR support for other DFT events and the theater's renovation in 2006.

Automotive Audi Presents "Streets of Tomorrow"Created and managed local, regional and national media relations campaign for Audi's first consumer ride and drive to launch the new Q7 using PRConsultants network in ten major U.S. markets.North American International Auto Show (Detroit)Assisted with national media relations including network TV morning shows ("Today", "GMA"); secured regional radio interviews for show chairmen.Chevrolet Avalanche "Ultimate Challenge Tour"Coordinated publicity for this cross-country 15-city tour to introduce the new Chevy Avalanche and raise money for Students Against Violence Everywhere (S.A.V.E.).Urban ScienceProvided media relations support to this global automotive consultant and analyst of retail sales channels.Omnipoint Communications Mobile Office Test DriveManaged media test drives of the ultimate mobile office -- a Lincoln Navigator outfitted with wireless tech during the 2000 North American International Auto Show. Denso International North AmericaDeveloped and conducted media relations campaigns to secure media attendance at Denso's news conferences; coordinated follow-up interviews and press kit distribution.Ford Motor CompanyManaged trade show participation and promotion for Ford's alternative fuel vehicle division.AM General/HUMMERManaged media relations for a week-long, media "ride and drive" in HUMMERs following the original route of the Baja 1000. Coordinated the news conference to introduce the first gasoline-powered HUMMER at the 1995 North American International Auto Show.Chevrolet Geo Metro "EconoRun"Created and managed the national media relations campaign for Chevrolet's Geo Metro EconoRun, a cross-country student road rally for college scholarships.Prince AutomotiveDeveloped and implemented the strategic media relations program for the launch of "The AutoLink System," one of the first automotive navigational, safety and communications systems developed by Prince, SkyTel and Motorola.

Retail - Consumer Products Blockbuster Inc. (BBC client since 2003)Coordinate metro Detroit media relations activities, radio promotions, store events and the launch of new products and services.7-Eleven, Inc. (BBC client since 2000)Create and implement local promotional campaigns in local markets to support national programs; coordinate event logistics and publicity efforts for new store grand openings; and manage the 7-Eleven Metro Detroit Facebook page. Cold Stone CreameryImplemented media relations campaigns to support seasonal sales promotions; provided recommendations for community event sponsorships.vitaminwater/glacéauDeveloped, pitched and placed news stories to locally promote glacéau's vitaminwater as a healthy beverage alternative. Orchestrated the local publicity campaign for "vitaminschool," a national recipe contest to create a healthy school lunch.Wal-MartCreated consumer awareness campaign for Medicare Part D educational seminars at stores, media relations outreach and pharmacist presentations at assisted living facilities.Best BuyManaged customer "Reward Zone" events at multiple stores in Michigan.Krispy Kreme DoughnutsResearched and executed public relations activities for the Detroit area franchisee. Efforts focused primarily on community event sponsorships and participation, as well as media relations.Kmart CorporationCoordinated media relations projects for various community affairs programs, including Kmart Kids Race Against Drugs (recipient of the 1999 IABC Renaissance Award of Honor and nominee for a 1999 Emmy Award) and the annual Needy Children's Holiday Shopping Spree.DuracellImplemented a media relations and public service campaign in Michigan to publicize the national "“Power Those Who Protect Us"” battery donation program to benefit volunteer fire departments.Country Fresh "Below Zero Hero" –Contest (Dean Foods)Publicized national Country Fresh milkshake contest in West Michigan through media relations and a radio promotion. Laura's Bridal CollectionCreated a publicity campaign focused on new trends in bridal dresses to promote this family-owned, couture bridal salon.Chapman House Holiday Open House & Benefit Preview PartyImplemented a local publicity plan to showcase holiday décor trends at this classic Rochester, MI home store, while raising money for Paint Creek Center for the Arts.Northpointe (home remodeling)Developed and executed a media relations campaign for this top-end home remodeling company to generate awareness for its new name and new focus on the retail customer.Iams Pet FoodPublicized informational clinics on proper pet nutrition lead by Iams' vets.Pampers Kandoo™ Kids Bath ProductsCreated radio promotions to generate consumer awareness for new line of kids' bath products.Luvs DiapersCreated a media relations campaign and coordinated radio promotions to re-launch the Luvs diapers brand; worked with Detroit chapter of Mocha Moms.TGI FridaysCreated and executed pirate-themed parties at two Detroit-area locations to celebrate a new Caribbean-inspired menu; publicized these public events via news media relations and radio station promotions. Ruth's Chris SteakhouseCreated a media relations campaign and coordinated radio promotions to re-launch the Luvs diapers brand; worked with Detroit chapter of Mocha Moms.Hudsonville Ice CreamDeveloped and managed a strategic PR plan to introduce Hudsonville Ice Cream to Southeastern Michigan. American Hot Rod RacerCreated and executed a publicity campaign for the grand opening of the company's first store in Michigan.Michigan LotteryExecute quarterly publicity campaigns for the Lottery's TV game show "Make Me Rich!" utilizing the show's celebrity host, Christopher Knight.

Corporate Warner Norcross & Judd, LLP Assisted with strategic planning and media relations for the Detroit office of this Grand Rapids-based law firm.TEC DetroitPublicized TEC events, member surveys and members' success stories; also created a TEC Member Media Guide.Inforum (formerly Women's Economic Club of Detroit)Orchestrated a media relations campaign to publicize the results of a bi-annual survey on women's leadership at Michigan's top 100 companies.Urban ScienceProvided media relations support to this global automotive consultant and analyst of retail sales channelsChristian Memorial Cultural CenterPlanned and implemented a two-day Open House to commemorate the completion of a state-of-the-art, 40,000 square foot mausoleum. Developed and executed a media relations campaign to promote the new facility.Comerica Bank/The Detroit Tigers Comerica ParkOrchestrated the news conference to announce Comerica's purchase of the naming rights to the new baseball stadium and unveil the first architectural renderings. Recipient of the 1999 IABC Renaissance Award of Excellence.General Motors CorporationCoordinated a news conference with GM Chairman Jack Smith and Detroit Mayor Dennis Archer to announce a proposed plan for the future of the Renaissance Center, the historic GM Building, and downtown economic development.Kelly ServicesConducted a national media relations campaign for the 50th anniversary of Kelly Services.Boulder Lakes Golf ClubDeveloped and executed a public relations campaign to generate awareness for a three-year renovation and name change of this private, championship golf club in Macomb County.

Non-Profit The Detroit Institute of ArtsAssisted with media relations and publicity for the $158 million renovation and grand opening of the new DIA in November 2007.Comerica CityFest (formerly Comerica TasteFest)Managed and implemented media relations activities to promote one of Detroit's most popular food and music street festivals held in Detroit's New Center Area.Art & Apples FestivalOrchestrated a full-scale, regional publicity plan for four consecutive years for this renowned fine art fair held annually in Rochester, MI.Kmart CorporationCoordinated media relations projects for various community affairs programs, including Kmart Kids Race Against Drugs (recipient of the 1999 IABC Renaissance Award of Honor and nominee for a 1999 Emmy Award) and the annual Needy Children's Holiday Shopping Spree.Junior League of Detroit Designers' Show HouseDeveloped and implemented full-scale public relations programs to promote the League's Show Houses.Motown Historical Museum 20th Anniversary GalaProvided media relations counsel and drafted media materials for press kit.BARAT Child & Family Services "Jazzy Afterglow"Orchestrated the publicity campaign to raise awareness for this annual fundraising event starring Alexander Zonjic and Angela Bofill, following the Charity Preview at the North American International Auto Show (NAIAS)Chapman House Holiday Open House & Benefit Preview PartyImplemented a local publicity plan to showcase holiday décor trends at this classic Rochester home store, while raising money for Paint Creek Center for the Arts.Walter P. Chrysler MuseumOrchestrated the PR campaign for the inaugural Walter P. Chrysler Legacy Gala, honoring Lee Iacocca, Jay Leno, Richard Petty and Virgil Exner, Sr.Arthritis Foundation, Michigan ChapterDeveloped and implemented media relations campaigns to publicize the charity's annual fundraising dinners and raise awareness for the mission of the organization. Hospice of MichiganProvided counsel and media relations support for several projects including the "Have You Had The Talk" public service campaign and the Detroit premier of Except for Six, a documentary produced by Hospice of Michigan. Detroit Film TheatreHandled PR for the opening premiere of The Last Mimzy; provided PR support for other DFT events and the theaters renovation in 2006.Detroit Goodfellows (BBC client since 2008)Handle publicity for various initiatives including the charity's annual fundraising campaign. Inforum (formerly Women's Economic Cub of Detroit)Orchestrated a media relations campaign to publicize the results of a bi-annual survey on women's leadership at Michigan's top 100 companies.Fair Food NetworkCreated and managed the PR campaign to launch the "Double Up Food Bucks" campaign in Detroit in 2010, as well as the second season in 2011. Also promoted DUFB in multiple Michigan markets in 2011 including Grand Rapids.All The World's a StagePublicized the grand opening of the first permanent home for this non-profit organization to teach children life skills through the performing arts.

Restaurant Marriott International, Inc. (BBC client since 2005)Execute news media relations projects for the Midwest Region of this leading worldwide hospitality company.Ruth's Chris SteakhouseExecuted VIP tasting parties to launch the new Bistro menu at the Troy, Michigan locationTGI FridaysCreated and executed pirate-themed parties at two Detroit area locations to celebrate a new Caribbean-inspired menu; publicized these public event through news media relations and radio promotions.Cold Stone CreameryImplemented media relations campaigns to support seasonal sales promotions; provided recommendations for community event sponsorships.The Hills Bar & GrilleProvided PR and marketing communic- Executed VIP tasting parties to launch the new Bistro menu at the Troy, Michigan locationations support.The Press BoxDeveloped and executed a grand opening publicity plan for this upscale sports bar in downtown Royal Oak.California Pizza KitchenCreated and implemented radio promotions for new store openings in Ann Arbor and Livonia, MI.

High-Tech XM Satellite RadioCoordinated a local market media tour to launch the Samsung Helix and Pioneer Inno, XM/MP3.Omnipoint CommunicationsProject managed Omnipoint's WAVE Vehicle Media Ride & Drive at the 2000 North American International Auto Show.Comerica Bank "Home ATM"Orchestrated a "hands-on" news conference to announce the launch of Comerica's first online banking service; attending reporters were seated in front of PCs to demo the service, while out-of-town media were patched in live via teleconference and sent demo CD-ROMs.Homescape.comHandled national media relations for the launch of www.homescape.com, a comprehensive residential real estate web resource.bankave.comDeveloped and implemented a local media relations campaign for the launch of www.bankave.com, an auction-style online service for the purchase of certificates of deposits.

Health Care Hospice of MichiganProvided counsel and media relations support for several projects including the "Have You Had The Talk" public service campaign and the Detroit premier of Except for Six, a documentary produced by Hospice of Michigan. Blue Amber Medical Spa & WellnessImplemented a publicity campaign for the spa's grand opening.LivLite Surgical Weight Loss ProgramHandled Detroit-area media relations for this national surgical weight loss program (bariatric surgery).Wal-MartCreated consumer awareness campaign for Medicare Part D educational seminars at stores, media relations outreach and pharmacist presentations at assisted living facilities.vitaminwater/glacéauDeveloped, pitched and placed news stories to locally promote glacéau's vitaminwater as a healthy beverage alternative. Orchestrated the local publicity campaign for "vitaminschool," a national recipe contest to create a healthy school lunch.

Street Team
Looking for feet on the street to get the word out about your product or service? StreetTeam Detroit - a division of Brendy Barr Communications - is available to engage your potential customers at consumer and industry trade shows, fairs and festivals, shopping malls...anywhere there's a crowd that you want to reach.And while we are aces at handing out free samples with a smile, StreetTeam Detroit can do more than just show up. We've created, implemented and promoted numerous successful consumer events for 7-Eleven, Blockbuster, Best Buy and more. Enlist StreetTeam Detroit for your next promotional road trip and enjoy the ride!Contact: Brendy (248) 651-4858 or brendy_streetteamdetroit.comInterested in becoming a Pit Crew Member of StreetTeam Detroit? Tell us why you'd make a great addition to the Team; send an email to brendy_streetteamdetroit.com

StreetTeam Detroit

Contact Us

Contact Us
Brendy Barr Communications, LLCRochester, MichiganTel: 248.651.4858Fax: 248.413.2117Email: Brendy_barrcommunications.com

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